Red or Dead
In 1982 Wayne Hemingway and his wife rented a stall on Camden Market selling second-hand clothes and footwear. Their selling was a success and within a year they had expanded to 16 stalls to be followed by a string of shops. At first they sold 1950s and 60s canvas shoes and Dr Martens.
In 1986 Red or Dead launched their first original footwear range. This included the ‘Watch Shoe’ which was made popular by the boy band Bros. In 1989 they produced their ‘Space Baby’ range.
Red or Dead is a reference to Wayne Hemmingway’s ancestry. He is the son of Billy Two Rivers, a Mohawk Indian chief who became heavy weight champion of the world in the 1950s.